Getting More Freelance Work
Updated: Jul 5, 2019
Us freelancers constantly need more work. We long for that big wedding to get us off and going, that portrait session that leads to a bunch more, or that corporate gig that will pay us for the rest of our lives. These are the avenues I think of when I think of freelancing. However, I believe I've found another niche that is pretty unsaturated: small business social media.
If you want more work, you gotta find more places to work and be willing to do things that might not fit your idea at first. This thinking brought me to small business social media content. Think about that coffee shop you go to, that bakery you follow on Instagram, or the clothing boutique downtown--they all probably have social media run by the owner, struggling to find things to post once a day from their smartphone. That's where a freelancer with a plan can help.
1. Find a Business
I suggest that if you want to get started helping small business's with their social media that you start with one you already frequent and enjoy. If you don't have that option, or that business already hires someone out, do not fear, Google is here! Go into google maps and search "coffee," "bakery," or "clothing;" there will be a small business of some sort in those listings. Find their social media, look over to so you can be specific on how you can help, and go.
2. Wow Them
When you go to the business be prepared to spend money. You are not going to solicit from the owner but to partake in their services, whatever they may be. Take your camera, and do what you do best.
Make them a 30 second video showing off their shop and what they think is important; or, 15 photos of what you ordered, the shop, and an employee doing something.
Do it for free.
Then, share it with the owner. Tell them you're a photographer or videographer and that you'd love to help their shop out with your services. If you have the chance, meet the owner in person and tell them who you are--an in person meeting is easier to remember than an email or dm.
3. Be Reasonable
Money presents issues that no one likes to discuss but everyone needs to discuss. Small businesses are small for a reason. While you may provide outstanding visuals, you have to remember who you are providing them for. Use your knowledge on photography to give a fair but attainable price; here is what I send a business when discussing pricing: https://morethanaglimpse.wixsite.com/mysite/business-packages. It may not be the highest paying but it has the opportunity for consistent, easy work and it provides the opportunity to help build your community.
Follow this blueprint to grow your business and your reach. If you don't get work from your freebie, you get another contact and a chance to help a business. Whenever you give a freebie to a business, you will leave a good impression on them and make them happy. While growing your business is the goal, it's always good to make someone else's life easier too. I hope this post helps you in your freelancing endeavors!